PostRank™

Intelligence from
the social web

Tap into the intelligence of millions of online users active on the Social Web. PostRank™ delivers objective, real-time data and analysis on any topic, trend, or interest relevant to you or your business. Learn how you can use PostRank.

PostRank™ Intelligence   *Indexed over the past 24 hours

15476622
events indexed
4642826
posts indexed

Publisher
Analytics

Over 80% of the engagement with your content doesn't happen on your site. Discover your audience. Understand what works. Grow your reach and influence.

Find your audience

PostRank
Connect

Publishers have communities and valuable expertise that brands want to connect with. Publishers want more relevant opportunities to reach out to publishers.

Connecting Influencers

Data
Services

Real-time and historical data from the social web. Tailored to applications for PR and media professionals, analytics and competitive intelligence providers, aggregators, and others.

Data from the Social Web

Top Ranked
Content

Hundreds of millions of sites online. Millions of social engagement activities every day. But many sites get zero reader engagement. You want to find and read the good stuff.

Find the best content
PostRank Diagram

What is PostRank™?

The social web connects people where they share, critique and interact with content and each other. PostRank™ is the largest aggregator of social engagement data in the industry.

Our platform tracks where and how users engage, and what they pay attention to — in real-time. PostRank™ social engagement data measures actual user activity, the most accurate indicator of the relevance and influence of a site, story, or author.

Companies Using PostRank™

PostRank™ Intelligence Explained

What is Social Engagement?

Engagement refers to the attention other people pay to your published content, like blog posts, news & articles. They see and read a post, and then because it’s interesting, inspiring, or controversial, they get “hooked” and decide to take further action.

Getting hooked and acting on it when you read something that makes you think, laugh, or get angry is engagement. The actions that people then take are called engagement events.

Engagement Points and Scores

Each engagement event gets a score, depending on how it's weighted. The higher the level of engagement that the event indicates (the "creating" group being the highest and the "clicking" group being the lowest), the more engagement points it's assigned. A highly engaged event, like a comment on a blog, might be assigned 10 times more engagement points than a fairly passive event like a click or pageview.

Any piece of online content can have a variety of engagement events, so we tally up the varying number of points for each comment, tweet, Delicious bookmark, Reddit vote, etc. This produces an overall engagement score for that blog post, news article, or other content item. That engagement score enables publishers to compare the performance of different pieces of content against each other, determine trends, or perform competitive analysis.

Example: 175 engagement events, 2.8 avg. points/event
In this example, 175 tweets, delicious, diggs, etc which
reference your article were recorded.

The Five C's of Engagement

Create

The strongest form of engagement is demonstrated by using an item as inspiration to create your own, for example, writing your own blog post that responds to or refutes someone else's blog post. Creation requires the most thought and investment of time, actively generates conversation, and therefore indicates the highest level of engagement.

Critiquing

Reading a blog post and then leaving a comment requires an investment of time, thought and effort (or sometimes just typing and name-calling...), and is a form of conversation. However, it requires less effort than writing a whole blog post. So while it is an important action, it does not indicate as much engagement as Creating.

Chatting

Sharing and discussing information can often be started with one click, so it doesn't require a major investment of effort. However, a desire to share is a strong indication of relevance, and the act of sharing and its ensuing discussion are acts of conversation. Use of social media applications like Twitter encourage both the sharing of information and the resulting conversations. As a result, social media "chatting" indicates a good level of engagement.

Collecting

Bookmarking or submitting items to social sites also tend to be "one-click" actions. They are intentional acts of archiving and sharing, but don't require much time or effort. However, the sharing that occurs often sparks conversations, so Collecting does demonstrate some engagement.

Clicking

Clicking a link to read a blog post doesn't require much work, and you're not giving anything back except your reading time. It is an intentional act, however, and thus indicates a mild level of interest and engagement. Which may grow after the item is read.